The Upper East Association is governed by a Board of Directors acting under the guidance of the organization’s bylaws.

The Board of Directors has adopted and follows a set of budget principles.


2017 Annual Meeting and Board Election

The Upper East Association annual meeting was held on Sunday afternoon November 5, 2017.  Our featured speaker was Nina Johnson, Assistant City Administrator with the City of Santa Barbara.

The annual election for the Board of Directors was held by email and mail-in ballot between December 4, 2017 and December 23, 2017. The following individuals were elected for the 2018-19 two-year term:

  • Greg Brown
  • Lisa Burns
  • Rod Hersberger
  • Robert Mislang 

Meet the 2018 UEA Board Officers

Greg Brown

Greg has lived in Santa Barbara since 1997, and has resided with his wife in the Upper East for the last 7 years. He earned his doctorate in Linguistics from UCSB and a Masters in Communication Disorders from CSU Northridge. He has worked for the Carpinteria School District for the last four years as a Speech-Language Pathologist. Before that, he taught a writing course in the ESL department at Santa Barbara City College and ESL adult education classes. He served as president and vice-president of the Santa Barbara Soaring Association for two years as well.

Lisa Burns – Membership Coordinator

Lisa Knox Burns is semi-retired after a 30-year career working as a land use planner for Santa Barbara County and private environmental consulting firms preparing environmental impact reports. Her work has included preparing Santa Barbara County’s Housing Element, environmental impact reports for such projects as State Water importation to San Luis Obispo County and the Goleta Community Plan, and aesthetic guidelines for cell towers in rural areas. She and her husband, W. Scott Burns, have lived in Santa Barbara since 1977 and on Garden Street since 1994. Their son, Matthew, graduated from SBHS and is attending Vancouver Film School. Now working “on-call” with AMEC Earth & Environmental, Lisa spends her time volunteering at the Old Mission’s La Huerta garden on Wednesday mornings and taking SBCC Adult Ed classes.

Steve Forsell – Co-President

Steve was the owner of a local real estate appraisal company for nearly 30 years. He has lived in Santa Barbara since 1968 and graduated from UCSB in 1972. He and his wife Mary have lived on the Upper East since 1985. He has been active locally in politics, educational institutions and government. He served 4 years on the Santa Barbara School Board and 7 years on the Santa Barbara Parks and Recreation Commission. In addition, he has served on several local boards and non-profit organizations.

Rod Hersberger – Co-President

Rod and his wife Susan purchased their home on E Los Olivos St in May 2014 and began living in it in August 2014 after renovations were completed.  Rod is a retired academic library administrator from the California State University and has been a Board member and secretary in a condominium association in Santa Barbara.  The Hersbergers enjoy cooking and travel, including visiting grandchildren in DC and staying at a family home on the Lynnhaven River in Virginia Beach.  Rod particularly likes maintaining and driving his cars.  Rod was appointed by the Board in March 2016 to fill the vacancy created by Saul Cooper’s departure from Santa Barbara.

Kathryn Hinsch

Kathryn and her husband Ben Goetter purchased a home in the Upper East as a winter retreat five years ago. They currently divide their time between Washington State and California, but hope someday to retire full-time to Santa Barbara. Kathryn is a passionate local tennis player, and moderates the Upper East forum on For twenty years, she served as the block watch captain for several Seattle neighborhoods, attending Seattle’s community policing academy. Kathryn will lead the Neighborhood Watch program for the UEA.

Jerry Jacobs

Jerry and his wife Angela bought their home in the Upper East in 1995. Their children attended Roosevelt School. Jerry has owned and operated Lost Horizon Bookstore on Anacapa Street, where he sells rare and antiquarian books, posters, prints and paintings, since 1983. He also enjoys playing softball, pickleball and puttering in the garden.

Joan Livingston – Treasurer

Joan is a retired attorney who serves on the Santa Barbara Community College District Board of Trustees, an elected position she has held for over 19 years. A 35-year resident of Santa Barbara, she has been active in local politics for many years. Joan is a member of the Travel Century Club having visited her 100th country, Mauritius in the Indian Ocean, on a 42 day cruise last year. Gardening and travel/dining writing are hobbies now filling in her post-retirement free time. She has served as the UEA representative to the Allied Neighborhoods Association and has been active in city planning matters. She represents the interests of the UEA to Looking Good Santa Barbara, which coordinates the Adopt-A-Block graffiti abatement and neighborhood clean-up and recycling programs.

Fred Sweeney

Fred and Jane Sweeney are 32-year residents of the neighborhood where they raised their two adult children, who now reside in Santa Barbara and Santa Cruz, California.  Fred is a semi-retired architect having been a partner for 34 years in one of Santa Barbara’s oldest architectural firms.  His last major project with the firm was as designer of the new Santa Barbara Airport Terminal.

Fred has served on various boards of professional and other community organizations, including as president of the Cal Poly San Luis Obispo Alumni Association representing all 150,000 living alumni around the world.  He is the founding president of the Santa Barbara Architectural Foundation.  He is currently assisting on the Safe Passage project for the Los Olivos/Mission Canyon Road corridor.  Fred is also an avid watercolor scene painter with many of his paintings in private and public collections, including extensive representation of his work at the Santa Barbara Four Seasons Biltmore Hotel.

Fred currently serves on the Upper East Association Board as president and is the chair of the City of Santa Barbara’s Single Family Design Review Board.

Robert Mislang

Robert Mislang is a Vice President and Regional Banking Manager at American Riviera Bank. Previously Robert was a Relationship Manager of Montecito Bank and Trust. Robert has worked for Wells Fargo Bank, Bank of America, and Rabobank. Prior to banking he worked for NBC and FOX Television in sales and marketing. Robert grew up in Santa Barbara and graduated from UCSB with a Bachelor’s Degree in Business Economics. Robert is active in the community and serves on the board of directors for Santa Barbara Contractors Association, Phoenix of Santa Barbara aka Crescend Health, Roosevelt Elementary Educational Foundation (REEF) and the Santa Barbara Courthouse Legacy Foundation.